January, 2018 | The Point of Loyalty

What does it take for your organisation to be a leader in customer loyalty?

In our loyalty research study ‘for love or money 2017: Customer loyalty – the marketers’ point of view’ we wanted to understand what factors an organisation should focus on to be a leader in customer loyalty. The options for consideration were: Clarity on loyalty objectives Senior executive commitment to loyalty Ongoing reporting of success Total…

Frequent flyer programs have popularised loyalty programs worldwide and specifically the “currency of collection” - points. Not only the domain of airlines, points are also often used within loyalty program structures by credit cards, hotels, retailers and other categories of business as a mechanism to allocate value to buying behaviors – I transact, I earn points and I redeem…

(Image of Ponte Vecchio taken by Adam Posner's iPhone on the morning of 7 Jan 2018 at sunrise looking towards the Ponte Vecchio in Florence, Italy) A recent trip to Europe for a family vacation (Griswolds beware), gave me the opportunity to experience a few loyalty program sign ups as part of the retail therapy…

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