A permanent tattoo on your body of a brand takes personally identifying with a brand to arguably more than a skin-deep level!
It is a prominent display (depends on where it is) of true loyalty, arguably tribal loyalty!
Each year the For Love or Money™ research aims to uncover deeper insights into brand loyalty.
In the For Love or Money™ 2016 study, we researched with members if they would ever consider a permanent tattoo of a brand, logo or a loyalty program on their body in order to gain a high value lifetime discount or exclusive benefits.
Note: While the question is loaded with the offer of a high value lifetime discount or exclusive benefits, it is still interesting to find out which brands/loyalty programs would have customers/ members willing to permanently tattoo themselves.
We researched this again in the For Love or Money™ 2023 research .
While many consider a tattoo of a brand an extreme display of brand loyalty, more than one in 10 loyalty program members indicated they would consider a permanent tattoo of an image of the brand or loyalty program to gain a high value lifetime discount or exclusive benefits – a figure consistent with that last recorded in 2016.
Which brands “inspire the most ink”?
The For Love or MoneyTM 2023 research reveals 20 brands and loyalty programs nominated by members (including Qantas, McDonalds, Flybuys, Woolworths Everyday Rewards, Apple, KFC and others) as those they would permanently tattoo themselves for a high value lifetime discount or exclusive benefits.
Interestingly, a little research on the web (although you can’t believe everything you find on the internet) we found an article by Esquire Magazine highlighting the top 40 brands that “inspired the most ink”!
The list can be found in this article – Brand Loyalty: These are the world’s most popular brand tattoos
For deeper analysis of this insight and others, you can access the For Love or MoneyTM 2023 report as a free Executive Summary, or the comprehensive report is available to purchase.
Have a happy loyalty day!
