It’s new.
It’s two points of view.
It’s The Professor and The Practitioner, a limited mini-series vlogcast (video+blog+podcast) where we discuss and debate the myths and realities of customer loyalty and loyalty programs from a professor and a practitioner's point of view.
To launch The Professor and Practitioner vlogcast, I have the privilege of sharing the discussion and debate with Professor Gary Mortimer – Professor of Marketing and Consumer Behaviour at QUT Business School.
It’s a three-part series where we discuss, debate, and disagree (sometimes) on topics including:
1. What is loyalty?
2. Loyalty programs on the therapy couch
3. Increasing emotional loyalty’s heartbeat
In episode 1 of 3, we discuss ‘What is loyalty?’ (for 19 minutes) including, not limited to…
o Does loyalty exist? (we started off with a different point of view here)
o To prove a point the Professor shares an insightful story of a retail fuel experience (listen out for the upsell on Chupa Chups)
o Forgiveness elasticity
o When does loyalty become brand advocacy or are they from the same family?
o And the Professor introduces us to the role of gratitude in enhancing those loyalty outcomes… this got me to lean forward!
Watch, listen, and have a happy loyalty day!
Watch, listen to episode 1 here… https://lnkd.in/gGXACg2a
Watch out for episodes 2 and 3 over the next few weeks...
