Adam Posner | The Point of Loyalty

Rosie McFarlane – a Loyalty Leader who believes loyalty thrives in the beauty of a connected community

An interview by Adam Posner with Rosie McFarlane – Head of Loyalty at MECCA Brands. If you have not heard of Beauty Loop – the membership program of MECCA , then you have been hiding under a rock for way too long! A loved rewards program for many (could be million+), the Beauty Loop membership program of…

What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs

Edition #3 II February 2024 Welcome to Edition #3 of What’s the point? - the February 2024 Viewsletter with a collection of ideas, insights and interviews on customer loyalty and loyalty programs to help lift your loyalty strategies and programs out of the sea of sameness. They have been collated from our interview series with Loyalty Leaders, the…

Locky Wright – a Loyalty Leader powering Ryobi’s new member experience program

An interview by Adam Posner with Locky Wright - Loyalty and CRM Manager, ANZ Techtronic Industries (Australia) Pty Ltd – Consumer Division I’ve been looking forward to this Loyalty Leader interview (#27) with Locky, who is leading My Ryobi, the member experience program of the Ryobi Brand part of the TTI Group.With 2024 in progress,…

Customer service VS loyalty program^ OR customer service AND loyalty program?

A scenario recently played out in our household. A birthday. Record player wanted. A sizeable purchase (in the $100’s). Where should we get it? “I have a gift voucher for JB Hifi and I have a $10 welcome coupon from JB Hifi Perks. Let’s go there.” Did the gift voucher stimulate the decision to visit…

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