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About: Adam Posner

Recent Posts by Adam Posner

Now Available: The 2024 And 12th Edition Of For Love Or Money™

The 2024 and 12th Australian edition of For Love or MoneyTM
The 2024 and 12th edition of For Love or MoneyTM  the annual consumer research study on loyalty and loyalty programs in Australia is now available. Each year for the past 12 years I consider whether I should invest the time (nights/weekends), money (always more than I plan for) and the energy (mental and emotional) in…
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Are your loyalty program members in a Zombie or Zumba Zone?

Are your loyalty program members in a Zombie or Zumba zone?
Zombie = a person who has no energy, seems to act without thinking, and does not notice what is happening (Cambridge Dictionary definition). Adam Posner definition: Zombie loyalty program members = members of a program who don’t know why they are members, what’s in for them, don’t really identify or scan (or if they do, don't…
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The triple bottom-line of loyalty program success©

The triple bottom-line of loyalty program success©
“Be not afraid of going slowly, be afraid only of standing still” – Chinese Proverb Introducing our new loyalty program strategy model – ‘The triple bottom-line of loyalty program success©’. It comes from the compounding value of 17 years’ experience of advising, researching, presenting, designing, and delivering loyalty program strategies and programs of all shapes…
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