About: Adam Posner

If you are considering the value of developing a loyalty program or even if you already have one, then each of the steps of our framework ‘9 steps to a valuable loyalty program’ will help you. A program must start with the view that there is a sensitive balance between it being: 1. Profitable to…

I was in a well-known department store a few weeks back and arriving at the counter to pay, I was surprised and delighted how enthusiastic ‘Rebecca – Team Member’ (as per her name badge) was about their loyalty program. After the standard pleasantries were exchanged and whilst processing my purchase, Rebecca stopped for a moment,…