Following on from my first article ‘The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition’, here are three more insights from the research with a personal view on whether I was surprised, delighted or variations of this theme. The section of the For Love or Money™…
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The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition
I recently released the For Love or Money™ 2021 – Australian and New Zealand editions of the consumer research study taking the pulse on customer loyalty and loyalty programs. After 14 studies (9 for Australia, 2 for New Zealand, 2 comparisons - AUS vs NZ and a B2B study) over 9 years (phew…!!!), I am always…
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Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research
Our latest research - For Love or Money™ 2021 - is now available and this year we are starting with releasing two reports: 1. Now available for Australia:The 2021 and 9th edition of the annual Australian consumer research study - tracking changes in the Australian loyalty program landscape and building on trends and insights revealed in previous studies. 2. Now available for New Zealand:The 2021…
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Do you really need a loyalty program?
If your answer is YES, read further to add value to your decision.If your answer is NO, don’t read further (unless you want to open your mind to the possibilities).If the answer is NOT SURE, read further to add insights to your decision-making process. If you are reading further (this is a long(ish) article), here…
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