What’s the point? Ideas, insights and interviews

In a few more weeks, the results and insights from the 2021 and 9th Australian Edition of For Love or MoneyTM, will be released. This year we have also released the 2nd  For Love or MoneyTM New Zealand Edition research study (first one was completed in 2019) and a comparison study of Australia and New…

Loyalty Leader Miranda Bliss sharing valuable lessons from designing and launching Adore Beauty’s loyalty program in 2021 An interview with Miranda Bliss - Loyalty and Retention Manager of Adore Beauty My series of articles on ‘Loyalty Leaders’ continues with a fascinating interview I had with Miranda Bliss – Loyalty and Retention Manager of Adore Beauty.…

When designing a loyalty or rewards program proposition, with the goal of moving members from a transactional interaction to an emotional connection, consider these five currencies: Money – “Show me the money”Memory – “Add moments of magic to my life”Time – “Make life easy for me”Me – “Show me you know me”Us – “Connect me…

This line leads to a lunchtime foodary in the suburbs of Melbourne. Out of lockdown and restrictions (eg take-away only), the line can extend for 25 metres plus (with some social spacing) every day. The service is speedy and so the wait time is not too bad considering all you need is a mobile device…