What’s the point? Ideas, insights and interviews

Loyal customers are the gift that keeps on giving. They are an asset of abundance. “A loyal customer spends more and more often over the longer term with the brand where similar competitors are in-play and they love and trust the brand and recommend it to others” [1] With this definition of a loyal customer…

On the 13 October 2020, Adam Posner shared some insights and a strategic framework to increase loyalty program member activity through a live webinar. The insights shared are some of the many uncovered in the For Love or Money™ 2020 customer loyalty and loyalty program research. The strategy is a Four Factor Framework for developing…

‘That was a 2020’ – the meme for when something is a disaster or a stuff-up and a year when anything predictable was quite the opposite. Customer buying behaviour escalated remarkably online and loyalty towards brands relied heavily on accessibility, trust and reliability. While yesterday is history and tomorrow is still a mystery, here are…

It’s not often you find loyalty so clearly and overtly articulated as a strategic imperative for a brand “to drive long-term growth and sustainable competitive advantages” It’s powerful when you do. Ulta Beauty does this so simply, so clearly and with more than 32.6 million reasons. There are 32.6 million active guests enrolled in their…