Category Archives: Customer retention

Leading loyalty programs beyond breaking point.

Loyalty programs are at breaking point. I base this point of view on: Member insights from six editions of the consumer loyalty program research ‘For Love or Money’. My experience working with many and varied brands and their programs over the past 10+ years. 113 programs that I joined for my book on loyalty programs…

Data: Created daily – at a rate of 2.5 quintillion bytes Discussed ethically – its use & abuse Hacked regularly – number of breaches reported As the data volume grows, data ethics are debated and security continues to be an ongoing priority, data exchanged between people and business is a fundamental driver of our everyday…

The 6th annual loyalty research study for love or money 2018 is now available and reveals that Australian Millennial’s are the most interested in earning cryptocurrency rewards instead of loyalty points. Commissioned by The Point of Loyalty, for love or money 2018 – the Australian research study on customer loyalty and loyalty programs, highlights that 36%…

In our latest loyalty research study ‘for love or money 2017: Customer loyalty – the marketers’ point of view’ we put forward 16 different metrics to understand how marketers measure the success of their customer loyalty strategies. The 16 measures provided were (in randomised order): Customer satisfaction Repeat purchase rate Return on loyalty investment Profit…

Category Archives: Customer retention

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