Category Archives: Customer retention

For the first 90 days of 2017, did your loyalty program achieve its metrics of success?

Breaking up the year into 90-day periods makes the accountability of any strategy more visible and accountable. For a loyalty program a 90-day period also gives you the opportunity to measure and report movement in the metrics of success that you have set for your program. Have a look at our Metrics of Success list…

The talk about Millennials as a powerful and unique cohort of consumers continues to add to the pixeldust of online content. Are they proving to be so different in their views and behaviours than any other generational cohort that a dedicated focus on them is required? (Just Google “Millennials and marketing” and you will find…

The first 90 days for welcoming and settling in new loyalty or rewards program members is a critical time for entrenching a required behaviour. I have changed this commonly known period from “honeymoon” to “moneymoon”. Moneymoon makes me realise that these first 90 days have a critical impact on the longer-term value exchange between the…

As I continue on the quest to simplify customer loyalty and rewards programs, I often find that the length and wordiness of a program’s terms and conditions is an indication of its simplicity – or not! I understand the need for loyalty programs to have various terms, conditions and rules of engagement, however if there…

Category Archives: Customer retention

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