Category Archives: Rewards and Recognition

I had the pleasure and privilege of chatting and recording a video with Tim Lea - Blockchain Entrepreneur, Author, NFT Collector and Investor. We spoke about the ABC's of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse and where Loyalty Programs fit in. For me this 47 minute video interview is a mile deep of insights provided with brilliant stories and simple analogies…

“Strategy before structure” Adam Posner Before you dive into what your loyalty program structure, benefits and rewards are, carefully consider the strategy. To guide you along the strategic process, here are the Seven Zones of Loyalty Program Performance. While the seven zones are dependent on each other, the sequential order is fluid. A loyalty program’s…

This is a slightly adapted quote from an original I heard or read and cannot find to give it the attribution it deserves. (If anyone can find the original, please let me know) It makes a powerful point. Brands should place more focus on the abundance of value their existing customers can provide. It highlights…

As we hop, skip and jump (hopefully not crawl) into 2022, there is a feeling of urgency and commitment coming from loyalty program managers to make their programs more financially sustainable and viable. For me, this is a priority for every program I work with. Zone One of the Seven Zones of Loyalty Program Performance…