As you enter the last quarter of 2021 and you are looking for ways to improve your loyalty program by either tweaking the edges or make substantial changes, you can Review the data and insights your program revealsResearch your members' points of view ANDTake a wider, external consumers’ perspective The For Love or Money™ 2021 –…
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Let the loyalty program light in (what’s stopping you?)
This article and the insights provided are for those brands, with no loyalty program who are not convinced a loyalty program is right for their business and for their customers. For context, my definition of a loyalty program is A defined structure of ongoing benefits, rewards and recognition toenhance your customer’s life (financially & emotionally)…in…
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Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)
One of the more popular strategies to build up the value of a loyalty program proposition and boost member interaction is to add external partner products/ services as rewards and benefits to a program member base. There are two approaches to this. Partners-as-core to a propositionPartners-as-value-add to a proposition 1. Partners-as-core to a proposition: The…
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How to lift a loyalty program off the couch of sleepiness
It’s been a busy year or so in loyalty program land (my view as a focus group of one). I am experiencing some intense energy and activity from loyalty programs but sadly also some laziness and tiredness. It’s easy to let a loyalty program drift off into the sea of sameness and we can just…
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