Category Archives: Rewards and Recognition

“We want Prime to be such good value you’d be irresponsible NOT to be a member”Jeff Bezos in his letter to Amazon shareholders following the 2015 fiscal year[1] Belief from the leader This statement in my view is the most powerful proof point of belief a CEO has in their member program (aka loyalty program,…

There are three ingredients to bake the most delicious customer loyalty cake. 600g of behaviour. This ingredient requires a behaviour mix of customer transactions made up of 300g of more purchases and 300g of purchasing more often. Blend together to ensure their value can rise over time. This will form the base of the loyalty…

An interview with Renae Trimble – Chief Commercial Officer, Pacific at Accor(formerly Director of Loyalty – Australia) In the last of a series of articles I am writing in 2020 on ‘Loyalty Leaders’, I had a delightful and insightful interview with Renae Trimble – Chief Commercial Officer at Accor, the home of the ALL –…

Curated by Adam Posner: CEO - The Point of Loyalty The global loyalty leaders who contributed are: Adam Posner – AustraliaDave Canty – USAMark Ross-Smith - MalaysiaAlan Lias – UKDavid Feldman - USAPhil Gunter - AustraliaAnthony Graham - UKIain Pringle – UKStuart Dinnis – AustraliaCraig Grimshaw – New ZealandJoanne Ward – Canada  Adam Posner –…