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Category Archives: Rewards and Recognition

Saving loyalty programs from extinction

“The future happens very slowly, then all at once” Kevin Kelly – founding executive editor of Wired Magazine The world we live in now moves at such a pace that change from niche to mass seems to hit without notice, changing the status quo of many entrenched ways of living our lives. An area that…
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What does it take for your organisation to be a leader in customer loyalty?

In our loyalty research study ‘for love or money 2017: Customer loyalty – the marketers’ point of view’ we wanted to understand what factors an organisation should focus on to be a leader in customer loyalty. The options for consideration were: Clarity on loyalty objectives Senior executive commitment to loyalty Ongoing reporting of success Total…
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Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?

Frequent flyer programs have popularised loyalty programs worldwide and specifically the “currency of collection” - points. Not only the domain of airlines, points are also often used within loyalty program structures by credit cards, hotels, retailers and other categories of business as a mechanism to allocate value to buying behaviors – I transact, I earn points and I redeem…
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