Category Archives: Loyalty marketing

Renae Trimble –a Loyalty Leader who believes people and partnerships are the power behind a loyalty program’s success

In this Loyalty Leader interview (#36) Renae Trimble – CEO at Accor Plus shares insights behind the success of the Accor Plus travel subscription program which is celebrating its 30th anniversary in 2024. An innovative initiative back in 1994, Accor Plus has adapted over time and Renae shares the past, the present and the future…

Thank you notebooklm.google.com for the Joyalty* Moments of Magic created by the audio of my joy full paper ‘The new Loyalty Program is a Joyalty* Program’. The 49 page paper with the eight planning principles and many use cases on Joyalty* Moments of Magic is now a 12 minute audio with the hosts delightfully discussing the…

As we scramble, jump, roll, dive, amble into 2024 (whichever active verb suits you), I continue to reflect on the insights gained from the 26 Loyalty Leader interviews I have completed since 2018. (Spoiler alert: Many more to come in 2024) I have had the privilege of learning from these leaders in loyalty and sharing…

Thanks to Toy Story Woody argues Buzz's ability to fly. Buzz has faith and proves he can. A classic story with many insights. Infinity[1] … the concept of something that is unlimited, endless, without bound. … ‘And beyond’… is there such a concept as ‘beyond infinity’? Arguably NO, however extending infinity is more of a…

Category Archives: Loyalty marketing

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