Over the past month or so, I have been interviewing amazing Loyalty Leaders (x2) and shared some VILPI (Very Important Loyalty Program Insights) to lift loyalty programs out of the sea of sameness.
Here is a summary with access to more detail as you continue to move your loyalty strategies and programs to be thriving assets of business growth.
Loyalty Leader Leela Sennitt - a fascinating life of criminology, wine and loyalty programs
Oh my…the joy, delight, and insights I gain from interviewing Loyalty Leaders is bountiful! This Loyalty Leader interview (#20) with Leela Sennitt of Wesfarmers Health was a gift that kept on giving. Enjoy the read...
Read the interview with Leela here
David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!
In this Loyalty Leader interview (#19) I found gold hidden under rock (a quiet achiever) with the opportunity to chat with David Palfreeman currently CRM and Loyalty Manager at Autobarn.
With the recent launch (1 Dec 2022) of Autobarn’s loyalty program – Accelerate Rewards, getting under the hood (sorry!) about the program with David was so insightful. Enjoy the read...
Read the interview with David here
Your 2023 guide to a Joyalty* Program (it’s joyfully free)
If you are keen to find out a little more about a Joyalty* Program, I have written a joyful purple paper, which you can download (it’s free). It provides some more insights on:
- What is Joyalty*?
- What is a Joyalty* Program?
- The Seven Principles for planning and implementing a Joyalty* Program
- Seven examples of Joyalty*
Download - The new Loyalty Program is a Joyalty* Program
Three steps to review, refresh and reposition your loyalty program for a new reality
As we plan for a new reality in 2023, it’s an opportune moment to review, refresh and reposition your loyalty program. Here are three steps to guide you.
Article: The three steps to review, refresh and reposition your loyalty program
Save 20% on upcoming CLMP™ course in Melbourne from The Loyalty Academy
The Loyalty Academy are presenting their CLMP™ course in Melbourne (May 16 - 18), which I completed a few years ago. If you are interested in this world-wide recognised course, I have been given 10 registrations at a saving of 20% ie USD$250 saving on USD$1250 RRP.
Simply visit the registration page and place the Melbourne workshop in your shopping cart. Upon checkout, enter the coupon code AUSPoint and the registration fee will automatically be reduced to US$1,000 courtesy of The Point of Loyalty.
There is a limit of 10 registrations associated with this code. It expires on May 16.
Register for the Melbourne CLMP™ here
I hope you find an idea, insight or some inspiration in this content to continue to move your loyalty strategies and programs to be thriving assets of business growth.
