In episode 219 of Let's Talk Loyalty, Adam Posner joins Paula Thomas to discuss some of the many insights in the latest For Love or Money™ 2022 customer loyalty and loyalty program research report.
Adam explains key insights from his research and discusses what compels consumers to join a loyalty program and the "3 Bs" of loyalty: behaviour, belief and belonging.
We also talked about generational differences in loyalty preferences, rewards and even currency types.
Whether you are working in loyalty marketing in Australia or elsewhere, these loyalty and loyalty program insights offer valuable ideas to action.
Listen to interview here:
You can down a free Executive Summary of the For Love or Money™ report here or the full report is available to purchase here.
For Love or Money™ has also featured on Let's Talk Loyalty in 2021 (listen here)
The 119 ideas to beat Covid 19 ideas were also discussed on the podcast in 2020 (listen here)
Have a happy loyalty listening day!
