An interview by Adam Posner with Chris Mills - VP Loyalty & Partnerships - Middle East, Africa, Asia Pacific at Accor. This Loyalty Leader interview (#29) captured my heart in many ways. It started with a little bit of envy when Chris explained that his passion in life is travel and how it is part of his everyday…
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Are your loyalty program members in a Zombie or Zumba Zone?
Zombie = a person who has no energy, seems to act without thinking, and does not notice what is happening (Cambridge Dictionary definition). Adam Posner definition: Zombie loyalty program members = members of a program who don’t know why they are members, what’s in for them, don’t really identify or scan (or if they do, don't…
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Locky Wright – a Loyalty Leader powering Ryobi’s new member experience program
An interview by Adam Posner with Locky Wright - Loyalty and CRM Manager, ANZ Techtronic Industries (Australia) Pty Ltd – Consumer Division I’ve been looking forward to this Loyalty Leader interview (#27) with Locky, who is leading My Ryobi, the member experience program of the Ryobi Brand part of the TTI Group.With 2024 in progress,…
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Customer service VS loyalty program^ OR customer service AND loyalty program?
A scenario recently played out in our household. A birthday. Record player wanted. A sizeable purchase (in the $100’s). Where should we get it? “I have a gift voucher for JB Hifi and I have a $10 welcome coupon from JB Hifi Perks. Let’s go there.” Did the gift voucher stimulate the decision to visit…
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