Tag Archives: #customerloyalty | The Point of Loyalty

Loyalty is not a program. What is loyalty? (video)

Loyalty is not a program. What is loyalty?
As we develop customer loyalty in marketing, loyalty programs and retention marketing programs, we provide some of these insights in a loyalty insight of the week. “Loyalty is not a program. What is loyalty?” We have researched loyalty from a consumer’s point of view (beyond enrolling in a loyalty program) for the past 4 years…
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