I was in a well-known department store a few weeks back and arriving at the counter to pay, I was surprised and delighted how enthusiastic ‘Rebecca – Team Member’ (as per her name badge) was about their loyalty program. After the standard pleasantries were exchanged and whilst processing my purchase, Rebecca stopped for a moment,…
Read more
How to plan your customer loyalty and retention strategies – with clarity and accountability
As December rolls in and 2017 shows up, it’s like ‘Groundhog Day*’ for organisations to take a look at their customer loyalty and retention strategies and plan for their next 90,120 or 365 days. One of the most practical methodologies used (and has been for many years) to assess the current situation of your customer…
Read more