It was a pleasure to work with Adam to formulate our loyalty / member benefit proposition and to lean on and learn from his expertise in this space.
Adam played an integral role in garnering executive leadership endorsement on the program and provided us with a clear framework to develop our financial modelling so that we could obtain the necessary organisational support to deliver the program.
His understanding of the drivers of loyalty and the levers that influence customer behaviour were key in establishing our CVP that sits behind our program. Without his support, gaining leadership endorsement and having a supported financial model would have been difficult, but Adam helped steer us to develop a robust proposition that has been approved and is ready to be deployed with confidence”.
Kon Romios GM – Customer and Strategy ANZ - Techtronic Industries Australia Pty Ltd (Ryobi)