Yearly Archives: 2017

A regular review and revamp of a loyalty program is critical to ensure its long-term value and viability. This is driven by balancing the tension between two critical pivot points of a program’s success: Profitable to the business Meaningful to the member Being a member of 100’s of programs, I am always attempting to keep…

In for love or money 2017, we gained a deeper understanding and clarity on what loyalty is (beyond enrolling in a loyalty program), from the consumers’ point of view. Having determined a definition of loyalty we then went deeper into the actions that a brand/business can take to generate loyalty (or greater loyalty) from the…

Whether you are considering and designing a new customer loyalty program or managing and reviewing an existing program, it’s worthwhile validating your program’s structure to the 24 SPV ingredients of a successful program. What is SPV? How Simple (S) is your program How Personal (P) is your program How Valuable (V) is your program The…

The latest for love or money 2017 research report continued to identify elements of loyalty program success and how to make them more profitable to a business and more meaningful to members. The 2017 research study measured loyalty program interaction based on: Defection from programs – members leaving a program passively and actively Program engagement…