Monthly Archives: April 2020

We all know we are in a new reality.  At a micro-level, its impact is different for every human.  At a macro-level, it’s the same for all of us. It is new and it is real. Given we are starting to accept this, take three steps to refresh and reposition your loyalty program for the…

On the 25th March 2020, with the COVID-19 pandemic prevalent world-wide, Adam Posner posted a call to action on LinkedIn: “Sharing is caring. It's a cliche, however it is the brutal truth. I am calling out to all customer loyalty people (brands/ technology/ consultants/ agencies/ data etc) to share your ideas, to collectively collude, to…