“The barista at my regular café stamps my card with each purchase. When I get to my freebie (which takes me 9 days @ 1/day) I do feel a sense of achievement. However, here’s the kicker… when he gives me my new card to start all over again (my mind says…oh well another 9 days…
Read more
Review and revitalise your loyalty program’s six zones of performance for the new reality
(This article is a follow up and a slight refresh to this one I posted on April 17th) No matter how you see the world today and how you think it will be tomorrow or the next day – “the future ain’t what it used to be” (Yogi Berra). The reality is, we are in…
Read more
The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?
Loyalty is not a program. What is loyalty? It’s a mission of mine to help brands realise the value of customer loyalty as an outcome. To achieve this, I believe we need to first understand what loyalty is - beyond enrolling in a loyalty program. Why? When you have clarity and alignment in your business…
Read more