What’s the point? Ideas, insights and interviews

Focusing on the success of a loyalty program is important. However, being pessimistic about why a program fails is also prudent. I’d like to share the loyalty program failure factors and how you can plan to mitigate the risks of failure. The failure factors are provided to you with gratitude and reference to The Delphi…

I came across this word when reading the book ‘Brand Currency’ by Steve Susi (a former Amazon Exec). It’s an insightful and enjoyable read and in it he suggests ‘loyalty’ is the amplifier currency when optimising three other currencies: Money – the most popularInformation – the most powerful and Time – the most scarce In…

I’ve had the pleasure of working with a wide spectrum of brands and businesses on their customer loyalty strategies and specifically their current and future customer loyalty and rewards programs. When we discuss measures of success, the common measures defined are focused on ‘growth and gain’. In general terms, they are: Increasing member volume and…

When I saw the brand that I love in red - so bold and so bright, it triggered an emotion, a feeling of being connected with the brand and dare I say it…’love for the brand’. It also had a compounding impact by the relevance of red as one of the colours of the time…