Category Archives: customer loyalty in marketing

BP Rewards is being promoted everywhere or so it seems to me. Perhaps it's confirmation bias in that all I see everyday are rewards and loyalty programs and because of BP's vast and visible network (plus a TV campaign), all I see everywhere is BP Rewards. They have made BP Rewards even more accessible with…

How is your program different vs competitors? How is your program distinctive to match your brand? At the intersection of different and distinctive lies uniqueness. Challenge yourself to find uniqueness for your program so you are no longer lost in the sea of sameness. https://youtu.be/4HGZKZxQCuI

A focus for loyalty programs should be to solve a customer problem or pain point. Instead of the usual points and the perks, a program should aim to solve a customer pain point or problem. A program I believe is doing this in a brilliant way is the Supercheap Auto - Club Plus program The…