Category Archives: Customer retention

Is it worth adding a paid subscription membership level to your loyalty program?

Subscription based membership programs are receiving lots of airtime, especially since Amazon Prime has become such a massive success for Amazon. At $99 per year for membership, the numbers are pretty huge: Volume: Amazon Prime now has 90 million members in the United States. Growth: Over the past 12 months, Prime membership grew by 38 percent.…

As a member of many hundreds of loyalty and rewards programs, November will be a busy email month for me with all the birthday offers coming my way. Birthday rewards are a staple diet of loyalty and rewards programs and tend to perform well on redemptions (from cases that I have seen). One that captured…

So much talk and noise (real or imagined) about Amazon in Australia and the impact on all varieties of businesses and brands. The brutal reality is that they have many distinct advantages in the world of - price and experience. So, you have 2 choices: 1.Watch and wait (what you can’t control) or 2. Just get…

Looking around at all the various lunch places and options on a sunny Friday in Melbourne’s suburbs, I found it fascinating to find myself with many others waiting in this long queue for my lunch. Why was there this line of loyalty? I asked the person in front of me why she was waiting and…

Category Archives: Customer retention

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