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Category Archives: Rewards and Recognition

Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term success

Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term success
An interview by Adam Posner with Loyalty Leader – Diana Sinclair, Senior Loyalty Manager of My Dan’s Membership at Dan Murphy’s This is the 35th interview in the series on Loyalty Leaders that I continue to have the pleasure and privilege of doing. This one was motivated by a brilliant presentation Diana made at the 2023 Australian Loyalty Association…
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More GenAIJoy from Joyalty* Moments of Magic

The new loyalty program is a Joyalty*Program
Thank you  notebooklm.google.com for the Joyalty* Moments of Magic created by the audio of my joy full paper ‘The new Loyalty Program is a Joyalty* Program’. The 49 page paper with the eight planning principles and many use cases on Joyalty* Moments of Magic is now a 12 minute audio with the hosts delightfully discussing the…
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