Category Archives: Loyalty marketing

An interview by Adam Posner with Glenn Baker – General Manager, Everyday Rewards at Woolworths Oh, my goodness...this Loyalty Leader interview was a rare treat! Rare, because I have been waiting for many moons to interview Glenn Baker for my series on Loyalty Leaders. A treat, because when it happened, I was inspired by his wisdom, insight,…

An interview by Adam Posner with Rob Harker – Head of Loyalty at Bupa Global It’s not often when I do the Loyalty Leader interviews that I am overwhelmed with the depth of experience the loyalty professionals I interview have. This is one of those! This interview (#25) with Rob Harker – Head of Loyalty at Bupa Global…

For years now I’ve been highlighting (and advising) that customer facing team members are the not-so-secret powerful force of loyalty program success. Yawn…we know this…it’s nothing new! Yes, BUT… what has never been identified and quantified before (at least that I can find) are four factors that team members have to influence the acquisition of…

What’s the point? - is a collection of ideas, insights and interviews on customer loyalty and loyalty programs to help you lift your loyalty strategies and programs out of the sea of sameness. They have been collated from our interview series with Loyalty Leaders, the ongoing For Love or MoneyTM customer loyalty and loyalty program research and our experience…