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April 28, 2017

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Written by Wes Towers

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Customer retention
Loyalty marketing
Loyalty Programs
Rewards and Recognition
Rewards Programs
Subscription programs

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Insights from the blog

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Loyalty research – For Love or Money 2019 (released this June)

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The Points Whisperer™ (shhhh…)

Subscribe here, subscribe there, subscribe everywhere

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Aussie, Aussie, Aussie…oi…this lady loves loyalty!

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Aussie, Aussie, Aussie…oi…this lady loves loyalty!

The ‘loyalty’ luck of the Irish

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The ‘loyalty’ luck of the Irish

26 years of living (and loving) the loyalty program landscape

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26 years of living (and loving) the loyalty program landscape

The other side of the rope

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The other side of the rope

How to balance the value and viability of adding partner benefits to your loyalty program

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How to balance the value and viability of adding partner benefits to your loyalty program

Will your loyalty program fortune be realised in 2019?

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How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

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How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

A collection of 12 loyalty program insights from 12 months of 2018

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A collection of 12 loyalty program insights from 12 months of 2018

27 emails and $168 dollars of happy birthday gifts from my rewards programs

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27 emails and $168 dollars of happy birthday gifts from my rewards programs

Best-in-class loyalty and rewards programs are a blend of five benefit categories

30.10.2018

Best-in-class loyalty and rewards programs are a blend of five benefit categories

The DNA of a valuable loyalty and rewards program

02.10.2018

The DNA of a valuable loyalty and rewards program

How to find the “X” factor in your customer loyalty or rewards program

26.09.2018

How to find the “X” factor in your customer loyalty or rewards program

Is your loyalty program ready for a paid subscription level?

06.09.2018

Is your loyalty program ready for a paid subscription level?

Five insights from joining 39 loyalty & rewards programs in-store

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Five insights from joining 39 loyalty & rewards programs in-store

Leading loyalty programs beyond breaking point.

25.07.2018

Leading loyalty programs beyond breaking point.

Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding

01.07.2018

Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding

Is loyalty program data being used to enhance members’ shopping experience or invade their privacy?

28.06.2018

Is loyalty program data being used to enhance members’ shopping experience or invade their privacy?

Australian Millennials keen on cryptocurrency instead of loyalty points

16.06.2018

Australian Millennials keen on cryptocurrency instead of loyalty points

Saving loyalty programs from extinction

12.03.2018

Saving loyalty programs from extinction

How do marketers measure the success of their customer loyalty strategies?

08.02.2018

How do marketers measure the success of their customer loyalty strategies?

What does it take for your organisation to be a leader in customer loyalty?

30.01.2018

What does it take for your organisation to be a leader in customer loyalty?

Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?

25.01.2018

Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?

What a European Vacation taught me about loyalty programs and memorable moments

22.01.2018

What a European Vacation taught me about loyalty programs and memorable moments

Customer loyalty – the marketers’ point of view

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Customer loyalty – the marketers’ point of view

Do ‘refer-a-friend’ initiatives work? Four factors to consider

28.11.2017

Do ‘refer-a-friend’ initiatives work? Four factors to consider

Snap out of the loyalty program sea of sameness

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Snap out of the loyalty program sea of sameness

Is it worth adding a paid subscription membership level to your loyalty program?

03.11.2017

Is it worth adding a paid subscription membership level to your loyalty program?

Is an email address worth some cake?

31.10.2017

Is an email address worth some cake?

Behaviours and beliefs that impact the two tensions of a valuable loyalty program.

15.10.2017

Behaviours and beliefs that impact the two tensions of a valuable loyalty program.

Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!

12.10.2017

Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!

13 reasons for loyalty program defection

01.10.2017

13 reasons for loyalty program defection

Are loyalty programs improving their benefits for members?

28.08.2017

Are loyalty programs improving their benefits for members?

Actions leading to loyalty, the consumers’ point of view

13.08.2017

Actions leading to loyalty, the consumers’ point of view

The 24 SPV ingredients to loyalty program success

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The 24 SPV ingredients to loyalty program success

Which two indicators of loyalty program interaction are improving?

25.07.2017

Which two indicators of loyalty program interaction are improving?

The 3 motivations to join a loyalty program and their financial impact

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The 3 motivations to join a loyalty program and their financial impact

Australians’ attitude and engagement with loyalty programs is getting stronger

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Australians’ attitude and engagement with loyalty programs is getting stronger

Understanding loyalty to invest in loyalty

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Understanding loyalty to invest in loyalty

The line of loyalty

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The line of loyalty

For the first 90 days of 2017, did your loyalty program achieve its metrics of success?

07.04.2017

For the first 90 days of 2017, did your loyalty program achieve its metrics of success?

Millennials and loyalty programs – do they care?

06.03.2017

Millennials and loyalty programs – do they care?

From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important

27.02.2017

From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important

Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)

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Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)

To simplify your loyalty and rewards program take a look at the terms and conditions

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To simplify your loyalty and rewards program take a look at the terms and conditions

Reducing the friction points in loyalty programs. Start with Simple.

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it’s not one, three or five. It’s nine steps to developing a valuable loyalty program (and it’s not just theory).

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Does your team love your loyalty program? Here are three strategies to help

How to plan your customer loyalty and retention strategies – with clarity and accountability

01.11.2016

How to plan your customer loyalty and retention strategies – with clarity and accountability

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Home
Loyalty services
For Love or Money
About us
Contact us

Home
Loyalty services
For Love or Money
About us
Contact us