loyalty programs | The Point of Loyalty

Snap out of the loyalty program sea of sameness

Loyalty programs and variations thereof - rewards, benefits, VIP etc are becoming tired, undifferentiated and simply losing themselves in the sea of sameness. Because I live in the land (sea) of loyalty from dusk ‘til dawn and sometimes in between I do see many variations on the same theme – sign up offer; birthday offer;…

Subscription based membership programs are receiving lots of airtime, especially since Amazon Prime has become such a massive success for Amazon. At $99 per year for membership, the numbers are pretty huge: Volume: Amazon Prime now has 90 million members in the United States. Growth: Over the past 12 months, Prime membership grew by 38 percent.…

As a member of many hundreds of loyalty and rewards programs, November will be a busy email month for me with all the birthday offers coming my way. Birthday rewards are a staple diet of loyalty and rewards programs and tend to perform well on redemptions (from cases that I have seen). One that captured…

The two tensions I find on a consistent basis with brands considering a loyalty program are: 1. Profitable to the business 2. Meaningful to the member It's an ongoing challenge to find the intersection where a program is developed that has a measurable 'Return on Loyalty" and is profitable to the business and simultaneously provides…

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