loyalty programs | The Point of Loyalty

Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?

Frequent flyer programs have popularised loyalty programs worldwide and specifically the “currency of collection” - points. Not only the domain of airlines, points are also often used within loyalty program structures by credit cards, hotels, retailers and other categories of business as a mechanism to allocate value to buying behaviors – I transact, I earn points and I redeem…

(Image of Ponte Vecchio taken by Adam Posner's iPhone on the morning of 7 Jan 2018 at sunrise looking towards the Ponte Vecchio in Florence, Italy) A recent trip to Europe for a family vacation (Griswolds beware), gave me the opportunity to experience a few loyalty program sign ups as part of the retail therapy…

The latest research study for love or money 2017: Customer Loyalty – the marketers’ point of view, identifies how marketers view customer loyalty to their brands/business. This research study with marketers is a follow up to the consumer study ‘for love or money 2017’ where consumers identified their view on what loyalty is to brands/businesses. The latest Marketers' research…

Loyalty programs and variations thereof - rewards, benefits, VIP etc are becoming tired, undifferentiated and simply losing themselves in the sea of sameness. Because I live in the land (sea) of loyalty from dusk ‘til dawn and sometimes in between I do see many variations on the same theme – sign up offer; birthday offer;…

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