Monthly Archives: August 2017

A regular review and revamp of a loyalty program is critical to ensure its long-term value and viability. This is driven by balancing the tension between two critical pivot points of a program’s success: Profitable to the business Meaningful to the member Being a member of 100’s of programs, I am always attempting to keep…

In for love or money 2017, we gained a deeper understanding and clarity on what loyalty is (beyond enrolling in a loyalty program), from the consumers’ point of view. Having determined a definition of loyalty we then went deeper into the actions that a brand/business can take to generate loyalty (or greater loyalty) from the…

Whether you are considering and designing a new customer loyalty program or managing and reviewing an existing program, it’s worthwhile validating your program’s structure to the 24 SPV ingredients of a successful program. What is SPV? How Simple (S) is your program How Personal (P) is your program How Valuable (V) is your program The…