Attention loyalty programs! Volume is for vanity, activity is for sanity

In our latest For Love or Money 2020 customer loyalty and loyalty program research, we benchmark members activity in their loyalty programs.

In 2020, 46% of members indicate they are active in all of their programs.

With this n mind, we believe programs need to focus on improving the activity of their members in their loyalty programs as "Volume is for vanity, activity is for sanity."

How active are your loyalty members?

Volume is for vanity. Activity is for sanity.