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About: Adam Posner

Recent Posts by Adam Posner

Understanding loyalty to invest in loyalty

As brands and businesses continue to consider and invest more in customer loyalty, gaining clarity on what loyalty is, helps to determine: 1.   Why it’s important to invest in customer loyalty as a growth strategy and 2.   How to achieve it as a profitable outcome. For the first time in the ongoing series of for love or…
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The line of loyalty

Looking around at all the various lunch places and options on a sunny Friday in Melbourne’s suburbs, I found it fascinating to find myself with many others waiting in this long queue for my lunch. Why was there this line of loyalty? I asked the person in front of me why she was waiting and…
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Reducing the friction points in loyalty programs. Start with Simple.

It’s disappointing to see how loyalty programs create friction points to fracture the very purpose of their existence. The antidotes to all the friction points are identified in the 24 ingredients to a successful loyalty program found in the research study ‘for love or money 2016’. The 24 ingredients are classified into SPV factors: S…
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