Incentive programs | The Point of Loyalty

Paul Wallace – a Loyalty Leader delivering a digital first customer loyalty experience with elegant simplicity

For many years now, I’ve admired the innovation of the 7-Eleven digital experience - specifically the utility and simplicity of the My 7-Eleven fuel lock proposition as well as the simplicity of the My 7-Eleven rewards offering. So, when I finally had the opportunity to meet and have a Loyalty Leader (#38) one-one interview with…

If you don’t show, your customers won’t know. If they don’t know, they won’t show. No show, no data. No data, no knowledge. No knowledge, no insight. No insight, no action. No action, no wisdom. No wisdom, no value. No value, no program. Get back to being brilliant at the basics! (Above flow of “no”…

For my first 2025 Loyalty Leader interview and #37 in the series, I had the pleasure to chat with Roz Travers-Hucker – Head of Marketing at Canningvale, a pure-play online homewares business. In her role as Head of Marketing, Roz leads the ecommerce, CRM, customer service, brand, and by her own admission, her passion –…

Welcome to Episode 3 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing and Scientific Director Loyalty Observatory, University of Parma, Italy. In this final episode - 'Loyalty programs on the Therapy Couch' we discuss some of the problems with loyalty programs and provide some advice and guidance. Specifically Cristina shares the problems…

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