Category Archives: Incentive programs

In 2014 I wrote a book: “Making Price Irrelevant. Becoming ultra successful by being extra valuable.” It was not one of those ‘thump-value’ books. It was not 60,000 words or more. It was not 150+ pages. It was not sold on Amazon. It was not available for kindle or as an audio book. It was…

Welcome to Episode 2 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory. In this episode - The future of loyalty programs Cristina shares her insights on some of the 'phenomena' impacting the future of loyalty programs : Society and Generational changes Technology (rise…

Welcome to Episode 1 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory. In this episode - 'Evolution of loyalty management' Cristina shares her insights on how 'loyalty management' has evolved over the decades through phases of : Loyalty progams CRM Customer…

As we move into 2025, the loyalty program landscape presents both notable troubles to tackle and emerging trends to harness. Understanding and addressing these dynamics is essential for creating loyalty programs that are profitable and sustainable for your business and meaningful and desirable for your members. Troubles There are many and varied. Here are three…