An interview by Adam Posner with Loyalty Leader – Matt Zimmerman, Head of Loyalty pub+ This is the 30th interview in the series on Loyalty Leaders that I have had the pleasure and privilege of doing. Every time I do these Loyalty Leader interviews, I get blown away! The leaders I chat to are living…
Read moreThe Professor and The Practitioner. Episode 3: Increasing emotional loyalty’s heartbeat
Welcome to Episode 3 of The Professor and The Practitioner, a limited mini-series vlogcast (video+blog+podcast) where we discuss and debate the myths and realities of customer loyalty and loyalty programs from a professor and a practitioner's point of view.In Episode 3 (https://lnkd.in/evVwp_JR), the discussion and debate continues with Professor Gary Mortimer – Professor of Marketing…
Read moreThe Professor and The Practitioner – Episode 2: Loyalty Programs on the Therapy Couch
Episode 2 of The Professor and The Practitioner: Loyalty programs on the therapy couch.Welcome to Episode 2 of The Professor and The Practitioner, a limited mini-series vlogcast (video+blog+podcast) where we discuss and debate the myths and realities of customer loyalty and loyalty programs from a professor and a practitioner's point of view.In episode 2, the…
Read moreThe Professor and The Practitioner
It’s new.It’s two points of view.It’s The Professor and The Practitioner, a limited mini-series vlogcast (video+blog+podcast) where we discuss and debate the myths and realities of customer loyalty and loyalty programs from a professor and a practitioner's point of view.To launch The Professor and Practitioner vlogcast, I have the privilege of sharing the discussion and…
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