“A magic moment of delight at delivery”

With the huge increase in online purchases and delivery of orders, a simple opportunity often overlooked is what I have termed “a magic moment of delight at delivery”

It’s the moment when you open up the delivery and instead of the boring box or bag, there’s a sprinkle of delight…a chocolate…some confetti or even a note of thanks…

It’s amazing the difference this moment of magic makes to the feeling of joy and sharing of joy... A moment of Joyalty* for more loyalty!

This is only one example of a word I found called ‘joyalty’ from a book called Brand Currency by Steve Susi and from that I have now formed my definition…

“Your customer’s feeling of maximum joy and delight from one or a series of moments of magic delivered by your <brand>”

So what’s your example of joyalty!

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  1. […] however you wish to label it - random acts of kindness, acts of appreciation, thank you moments, ‘joyalty’, planned spontaneity - are all powerful in making people feel good, lift emotional connections […]

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