Now available: Loyalty research – For Love or Money™ 2020

The 8th annual Australian customer loyalty and loyalty program research study
For Love or Money™ 2020 is now available.

It reveals for the first-time loyalty program members’ view on life-improving ways to be rewarded by programs.

That's only one of many new insights revealed.

Here are some of the others:

  1. A loyalty program’s influence on three motivations to interact with a brand
  2. Do loyalty programs add to the overall brand experience?
  3. Concerns members have about loyalty programs
  4. Why don’t members take advantage of their rewards and benefits?
  5. Ranking the three principles for optimising program design
  6. Money, time or ego – which benefits are most important to members?
  7. Psychology of earning and redeeming rewards. Do members change their behaviour as they get closer to earning a reward and after redeeming a reward?
  8. Earning cashback rewards – immediate or redeem via points?
  9. How is loyalty program personalisation performing?

To access a complimentary Executive Summary or purchase the comprehensive report, please visit