Tag Archives: customer loyalty programs | The Point of Loyalty - Part 10

Reducing the friction points in loyalty programs. Start with Simple.

It’s disappointing to see how loyalty programs create friction points to fracture the very purpose of their existence. The antidotes to all the friction points are identified in the 24 ingredients to a successful loyalty program found in the research study ‘for love or money 2016’. The 24 ingredients are classified into SPV factors: S…
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Does your team love your loyalty program? Here are three strategies to help

I was in a well-known department store a few weeks back and arriving at the counter to pay, I was surprised and delighted how enthusiastic ‘Rebecca – Team Member’ (as per her name badge) was about their loyalty program. After the standard pleasantries were exchanged and whilst processing my purchase, Rebecca stopped for a moment,…
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