The latest for love or money 2017 research report continued to identify elements of loyalty program success and how to make them more profitable to a business and more meaningful to members. The 2017 research study measured loyalty program interaction based on: Defection from programs – members leaving a program passively and actively Program engagement…
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Which two indicators of loyalty program interaction are improving?
![](https://thepointofloyalty.com.au/wp-content/uploads/2017/07/LoyaltyProgram_redemption_defection_-300x212.jpg)