In 2017, Australians over 18years are enrolled in over 4 programs each (4.3), the highest it has been since the first for love or money study in 2013, with Millennials averaging 5 loyalty programs and 1 in 7 women enrolled in 10 or more programs. for love or money 2017 is the fifth Australian research…
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Understanding loyalty to invest in loyalty
As brands and businesses continue to consider and invest more in customer loyalty, gaining clarity on what loyalty is, helps to determine: 1. Why it’s important to invest in customer loyalty as a growth strategy and 2. How to achieve it as a profitable outcome. For the first time in the ongoing series of for love or…
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The line of loyalty
Looking around at all the various lunch places and options on a sunny Friday in Melbourne’s suburbs, I found it fascinating to find myself with many others waiting in this long queue for my lunch. Why was there this line of loyalty? I asked the person in front of me why she was waiting and…
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For the first 90 days of 2017, did your loyalty program achieve its metrics of success?
Breaking up the year into 90-day periods makes the accountability of any strategy more visible and accountable. For a loyalty program a 90-day period also gives you the opportunity to measure and report movement in the metrics of success that you have set for your program. Have a look at our Metrics of Success list…
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