customer loyalty | The Point of Loyalty

The 3 motivations to join a loyalty program and their financial impact

The latest for love or money 2017 research report continued to quantify the motivations for members to join loyalty programs. 57% of members were motivated by Convenience Loyalty = “I purchase from the brand/business anyway, so I might as well be rewarded” 32% were motivated by Transactional Loyalty = “The benefits and rewards offered are…

In 2017, Australians over 18years are enrolled in over 4 programs each (4.3), the highest it has been since the first for love or money study in 2013, with Millennials averaging 5 loyalty programs and 1 in 7 women enrolled in 10 or more programs. for love or money 2017 is the fifth Australian research…

As brands and businesses continue to consider and invest more in customer loyalty, gaining clarity on what loyalty is, helps to determine: 1. Why it’s important to invest in customer loyalty as a growth strategy and 2. How to achieve it as a profitable outcome. For the first time in the ongoing series of for love or…

Looking around at all the various lunch places and options on a sunny Friday in Melbourne’s suburbs, I found it fascinating to find myself with many others waiting in this long queue for my lunch. Why was there this line of loyalty? I asked the person in front of me why she was waiting and…

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