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What’s the point? Ideas, insights and interviews

The year of gifting the 10th free coffee to a stranger

The year of gifting the 10th free coffee to a stranger
Arguably the most well-known loyalty program is the coffee card. Buy nine, get the 10th free or permutations thereof. My local @Fergus is my daily ritual coffee Joyalty* Moment of Magic. The coffee is perfect (for me). They know me, my red reusable mug and my preference (3 shot skinny latte), which is always made…
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Loyalty program ‘Troubles and Trends’ for 2025 (with six actions)

Loyalty program ‘Troubles and Trends’ for 2025
As we move into 2025, the loyalty program landscape presents both notable troubles to tackle and emerging trends to harness. Understanding and addressing these dynamics is essential for creating loyalty programs that are profitable and sustainable for your business and meaningful and desirable for your members. Troubles There are many and varied. Here are three…
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Launch of a new loyalty podcast: Notes & Books. Loyalty Magic.

Launch of a new loyalty podcast – Notes & Books. Loyalty Magic.
That’s my hallucination. Actually, for those of you going down the Artificial Intelligence vortex (for me some of it seems close to Actual Intelligence) will be familiar with notebooklm.google.com If you can’t spot my hallucination, then here it is: notebook = Notes & Books and lm = Loyalty Magic. Nope, I am not going to…
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