Welcome to Episode 2 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory. In this episode - The future of loyalty programs Cristina shares her insights on some of the 'phenomena' impacting the future of loyalty programs : Society and Generational changes Technology (rise…
Read moreThe Professor and The Practitioner: Episode 1 of 3 – The evolution of loyalty management
Welcome to Episode 1 of The Professor and The Practitioner vlog mini-series with Professor Cristina Ziliani - Professor of Marketing at University of Parma Scientific Director of the Loyalty Observatory. In this episode - 'Evolution of loyalty management' Cristina shares her insights on how 'loyalty management' has evolved over the decades through phases of : Loyalty progams CRM Customer…
Read moreThe year of gifting the 10th free coffee to a stranger
Arguably the most well-known loyalty program is the coffee card. Buy nine, get the 10th free or permutations thereof. My local @Fergus is my daily ritual coffee Joyalty* Moment of Magic. The coffee is perfect (for me). They know me, my red reusable mug and my preference (3 shot skinny latte), which is always made…
Read moreLoyalty program ‘Troubles and Trends’ for 2025 (with six actions)
As we move into 2025, the loyalty program landscape presents both notable troubles to tackle and emerging trends to harness. Understanding and addressing these dynamics is essential for creating loyalty programs that are profitable and sustainable for your business and meaningful and desirable for your members. Troubles There are many and varied. Here are three…
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