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What’s the point? Ideas, insights and interviews

Now available: Loyalty research – For Love or Money™ 2020

For Love or Money 2020 - new ways for loyalty programs to reward members
The 8th annual Australian customer loyalty and loyalty program research studyFor Love or Money™ 2020 is now available. It reveals for the first-time loyalty program members’ view on life-improving ways to be rewarded by programs. That's only one of many new insights revealed. Here are some of the others: A loyalty program’s influence on three…
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Soon to be released: For Love or Money 2020 – Australian edition

Customer loyalty research - For Love or Money 2020
The 8th annual Australian customer loyalty and loyalty program research study For Love or Money 2020 will be released later in May 2020. It reveals for the first-time loyalty program members’ view on life-improving ways to be rewarded by programs. That's only one of many new insights revealed in the For Love or Money 2020 Australian research…
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A data analyst and a behavioural psychologist walk into a bar…

…to talk about who is more important for a loyalty program’s success. They order some cocktails.(DA = Data Analyst; BP = Behavioural Psychologist) DA: I’ll have a Tom Collins please with 1.5 ounces of gin; 1ounce of lemon juice; 1.5 of an ounce of simple syrup and 3 ounces club soda or to fill (serious…
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