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Loyalty strategy, customer research and loyalty insights

May 1, 2017

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Written by Wes Towers

Categories

Customer loyalty
customer loyalty and retention
customer loyalty in marketing
Customer retention
Incentive programs
Loyalty marketing
Loyalty Programs
paid programs
Rewards and Recognition
Rewards Programs
Subscription programs

What’s the point? Ideas, insights and interviews

Are your loyalty program members in a Zombie or Zumba Zone?

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Are your loyalty program members in a Zombie or Zumba Zone?

The triple bottom-line of loyalty program success©

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The triple bottom-line of loyalty program success©

Rosie McFarlane – a Loyalty Leader who believes loyalty thrives in the beauty of a connected community

05.03.2024

Rosie McFarlane – a Loyalty Leader who believes loyalty thrives in the beauty of a connected community

What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs

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What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs

Locky Wright – a Loyalty Leader powering Ryobi’s new member experience program

08.02.2024

Locky Wright – a Loyalty Leader powering Ryobi’s new member experience program

Customer service VS loyalty program^ OR customer service AND loyalty program?

29.01.2024

Customer service VS loyalty program^ OR customer service AND loyalty program?

What’s the most underestimated force behind a loyalty program’s performance?

20.01.2024

What’s the most underestimated force behind a loyalty program’s performance?

Loyalty Programs in 2024. To infinity. And beyond…

02.01.2024

Loyalty Programs in 2024. To infinity. And beyond…

What do loyalty program members consider when providing their data to loyalty programs?

03.12.2023

What do loyalty program members consider when providing their data to loyalty programs?

What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty Programs

30.11.2023

What’s The Point? A Collection Of Ideas, Insights And Interviews On Customer Loyalty And Loyalty Programs

Where can loyalty programs play their part to solve problems in the world around us and in our lives?

22.11.2023

Where can loyalty programs play their part to solve problems in the world around us and in our lives?

What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)

20.11.2023

What are the three most important skills a loyalty program marketer needs? (11 Loyalty Leaders share)

Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a science

12.11.2023

Glenn Baker – a Loyalty Leader who believes in the brilliance of loyalty programs as both an art and a science

Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 years

04.11.2023

Rob Harker – A Loyalty Leader, self-confessed travel/aviation geek whose wingspan of experience covers 18 loyalty programs across 5 countries over 15 years

How can the customer facing team in retail influence loyalty program member acquisition?

02.11.2023

How can the customer facing team in retail influence loyalty program member acquisition?

What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs

16.10.2023

What’s the point? A collection of ideas, insights and interviews on customer loyalty and loyalty programs

Andre Korte – A Loyalty Leader with a head for commercials and a heart for the customer, leading a loyalty program that solves a customer problem

01.10.2023

Andre Korte – A Loyalty Leader with a head for commercials and a heart for the customer, leading a loyalty program that solves a customer problem

Emma Porter – A Loyalty Leader who passionately believes in the long-term power of a loyalty program as a pillar of business success

25.09.2023

Emma Porter – A Loyalty Leader who passionately believes in the long-term power of a loyalty program as a pillar of business success

Spring clean your loyalty program proposition with the Six Currencies of Collection

13.09.2023

Spring clean your loyalty program proposition with the Six Currencies of Collection

Is your loyalty program low in Vitamin J*?

30.08.2023

Is your loyalty program low in Vitamin J*?

Where do loyalty programs still need to improve?

23.08.2023

Where do loyalty programs still need to improve?

Do you need a loyalty program? From “no thanks” to “yes please”.

08.08.2023

Do you need a loyalty program? From “no thanks” to “yes please”.

21.07.2023

What’s a tattoo got to do with brand loyalty?

Is your loyalty program financial ecosystem healthy, wealthy, and wise?

10.07.2023

Is your loyalty program financial ecosystem healthy, wealthy, and wise?

68 loyalty programs scored with The Loyalty Program Experience Index SPVx

06.07.2023

68 loyalty programs scored with The Loyalty Program Experience Index SPVx

Is customer loyalty a one-way or two-way street?

29.06.2023

Is customer loyalty a one-way or two-way street?

What’s the impact of economic uncertainty on customer loyalty and loyalty programs?

19.06.2023

What’s the impact of economic uncertainty on customer loyalty and loyalty programs?

Loyalty is not a program. What is loyalty?

06.06.2023

Loyalty is not a program. What is loyalty?

Protect your loyalty program with The Loyalty Program Experience Index SPVx

28.05.2023

Protect your loyalty program with The Loyalty Program Experience Index SPVx

Rosemary Martin – a Loyalty Leader with a passion for art, human behaviour, and balancing commercial reality with customer centricity

20.05.2023

Rosemary Martin – a Loyalty Leader with a passion for art, human behaviour, and balancing commercial reality with customer centricity

Now available: The 2023 and 11th edition of For Love or Money™

14.05.2023

Now available: The 2023 and 11th edition of For Love or Money™

Loyalty Leader Sam Hopgood – a love story of surfing, data, and a membership program that brings it all together!

04.05.2023

Loyalty Leader Sam Hopgood – a love story of surfing, data, and a membership program that brings it all together!

Loyalty Leader Felicity McIntosh – a passionate and professional loyalty marketer who loves to hang out in supermarkets (strange but true)!

22.03.2023

Loyalty Leader Felicity McIntosh – a passionate and professional loyalty marketer who loves to hang out in supermarkets (strange but true)!

Here’s a recent collection of Loyalty Leader Interviews (x 2); articles and other VILPI (?)

01.03.2023

Here’s a recent collection of Loyalty Leader Interviews (x 2); articles and other VILPI (?)

Loyalty Leader Leela Sennitt – a fascinating life of criminology, wine and loyalty programs

22.02.2023

Loyalty Leader Leela Sennitt – a fascinating life of criminology, wine and loyalty programs

Your 2023 guide to a Joyalty* Program (it’s joyfully free)

23.01.2023

Your 2023 guide to a Joyalty* Program (it’s joyfully free)

David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!

12.01.2023

David Palfreeman – a Loyalty Leader, CRM Specialist, Engineer, Lawyer … and more!

Three steps to review, refresh and reposition your loyalty program for a new reality

03.01.2023

Three steps to review, refresh and reposition your loyalty program for a new reality

Who is interested in a Joyalty* Program?

01.12.2022

Who is interested in a Joyalty* Program?

Kirsten Hasler – a Loyalty Leader and professional marketer with the perfect blend of analytics and creativity

30.11.2022

Kirsten Hasler – a Loyalty Leader and professional marketer with the perfect blend of analytics and creativity

For Love or Money™ 2022 – two reports with insights to lift your loyalty programs out of the sea of sameness

24.11.2022

For Love or Money™ 2022 – two reports with insights to lift your loyalty programs out of the sea of sameness

01.11.2022

Jaimi Farrey – a Loyalty Leader and champion of the customer

Adding partners to a loyalty program ecosystem – what’s old is new again (here’s a Six-Step Partner Plan)

24.10.2022

Adding partners to a loyalty program ecosystem – what’s old is new again (here’s a Six-Step Partner Plan)

Dave Canty – a Loyalty Leader solving problems, one loyalty program at a time

03.10.2022

Dave Canty – a Loyalty Leader solving problems, one loyalty program at a time

Loyalty programs – it’s time to eat some humble pie

30.09.2022

Loyalty programs – it’s time to eat some humble pie

What concerns do members have about loyalty programs?

09.09.2022

What concerns do members have about loyalty programs?

05.09.2022

Mike Ainsworth – a Loyalty Leader cooking up a legendary loyalty program

New report: A special edition of For Love or Money™ 2022 – 62 loyalty program benefits and rewards ranked by members

22.08.2022

New report: A special edition of For Love or Money™ 2022 – 62 loyalty program benefits and rewards ranked by members

Loyalty Programs connected to a community cause or charity. The ‘say/do’ gap

07.08.2022

Loyalty Programs connected to a community cause or charity. The ‘say/do’ gap

The Collection of Six Currencies loyalty program members care about

23.07.2022

The Collection of Six Currencies loyalty program members care about

Loyalty programs: use data for goodness (sake)!

06.07.2022

Loyalty programs: use data for goodness (sake)!

The Loyalty Peak

23.06.2022

The Loyalty Peak

Loyalty program member activity – up we go!

22.05.2022

Loyalty program member activity – up we go!

Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty

11.05.2022

Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty

Insights to lift your loyalty strategies and programs out of the sea of sameness

09.05.2022

Insights to lift your loyalty strategies and programs out of the sea of sameness

Now available: For Love or Money™ 2022 – Australia

30.04.2022

Now available: For Love or Money™ 2022 – Australia

Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia

23.04.2022

Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia

Where’s the sludge* in your loyalty program?

23.03.2022

Where’s the sludge* in your loyalty program?

Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)

28.02.2022

Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)

The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in

25.02.2022

The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in

Profit from the Seven Zones of Loyalty Program Performance

23.02.2022

Profit from the Seven Zones of Loyalty Program Performance

Axe the tax of customer acquisition

27.01.2022

Axe the tax of customer acquisition

Is your loyalty program financial ecosystem healthy, wealthy, and wise?

21.01.2022

Is your loyalty program financial ecosystem healthy, wealthy, and wise?

Is your loyalty program financially fit for 2022 (and beyond)?

12.01.2022

Is your loyalty program financially fit for 2022 (and beyond)?

13.12.2021

Launching a loyalty program with a higher purpose

35 rays of light to shine onto your loyalty program

10.12.2021

35 rays of light to shine onto your loyalty program

2022: The Renaissance Year for Loyalty Programs

02.12.2021

2022: The Renaissance Year for Loyalty Programs

Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia

16.11.2021

Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia

Hey loyalty programs, it’s time to break up with breakage.

24.10.2021

Hey loyalty programs, it’s time to break up with breakage.

Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

16.10.2021

Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

Which of these Four Loyalty Archetypes do your customers belong to?

06.10.2021

Which of these Four Loyalty Archetypes do your customers belong to?

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

03.10.2021

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

Let the loyalty program light in (what’s stopping you?)

31.08.2021

Let the loyalty program light in (what’s stopping you?)

Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

09.08.2021

Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

How to lift a loyalty program off the couch of sleepiness

31.07.2021

How to lift a loyalty program off the couch of sleepiness

A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition

30.06.2021

A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition

A healthy snack of loyalty program insights from For Love or Money™ 2021

30.06.2021

A healthy snack of loyalty program insights from For Love or Money™ 2021

Let’s party (data) – 1st and 2nd you are invited (not so fast 3rd party)

20.06.2021

Let’s party (data) – 1st and 2nd you are invited (not so fast 3rd party)

Subscriptions, partners and instant rewards – three more insights from For Love or Money™ 2021 – Australian Edition

10.06.2021

Subscriptions, partners and instant rewards – three more insights from For Love or Money™ 2021 – Australian Edition

The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition

24.05.2021

The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition

Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research

17.05.2021

Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research

Do you really need a loyalty program?

10.05.2021

Do you really need a loyalty program?

Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

03.05.2021

Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

27.04.2021

Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

It’s never too late to launch a loyalty program!

07.04.2021

It’s never too late to launch a loyalty program!

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

14.03.2021

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

The line of loyalty

02.03.2021

The line of loyalty

The powerful promise of Amazon Prime

08.02.2021

The powerful promise of Amazon Prime

A recipe for a delicious customer loyalty cake

06.01.2021

A recipe for a delicious customer loyalty cake

Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

16.12.2020

Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

2021 loyalty predictions

09.12.2020

2021 loyalty predictions

Give your business the gift that keeps on giving

06.12.2020

Give your business the gift that keeps on giving

The Loyalty Webinar: Insights + Strategy = Increased Member Activity

27.11.2020

The Loyalty Webinar: Insights + Strategy = Increased Member Activity

Shine a light on loyalty in 2021

04.11.2020

Shine a light on loyalty in 2021

Commitment to loyalty as a strategic imperative – here’s proof

29.10.2020

Commitment to loyalty as a strategic imperative – here’s proof

Dear loyalty program…

21.10.2020

Dear loyalty program…

Delivering a box of loyalty

20.09.2020

Delivering a box of loyalty

Loyalty programs – please rise above the points and perks and solve a customer problem

05.09.2020

Loyalty programs – please rise above the points and perks and solve a customer problem

Before, during and after reward redemption – three moments to leverage loyalty program success

18.08.2020

Before, during and after reward redemption – three moments to leverage loyalty program success

Review and revitalise your loyalty program’s six zones of performance for the new reality

08.08.2020

Review and revitalise your loyalty program’s six zones of performance for the new reality

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Home
The Workshop
Loyalty services
For Love or Money™
About us
Contact us

Home
The Workshop
Loyalty services
For Love or Money™
About us
Contact us