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Loyalty strategy, customer research and loyalty insights

May 1, 2017

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Written by Wes Towers

Categories

Customer loyalty
customer loyalty and retention
customer loyalty in marketing
Customer retention
Incentive programs
Loyalty marketing
Loyalty Programs
paid programs
Rewards and Recognition
Rewards Programs
Subscription programs

Insights from the blog

Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty

11.05.2022

Loyalty research – For Love or Money™ 2022 on Let’s Talk Loyalty

Insights to lift your loyalty strategies and programs out of the sea of sameness

09.05.2022

Insights to lift your loyalty strategies and programs out of the sea of sameness

Now available: For Love or Money™ 2022 – Australia

30.04.2022

Now available: For Love or Money™ 2022 – Australia

Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia

23.04.2022

Soon to be released: The 10th Australian edition of For Love or Money™ 2022 – Australia

Where’s the sludge* in your loyalty program?

23.03.2022

Where’s the sludge* in your loyalty program?

Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)

28.02.2022

Anna Samkova – a loyalty and digital leader sharing her wealth of experience (and so many insights)

The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in

25.02.2022

The ABC’s of NFT’s, Cryptocurrencies, Blockchain, Web 3.0, Metaverse + where Loyalty Programs fit in

Profit from the Seven Zones of Loyalty Program Performance

23.02.2022

Profit from the Seven Zones of Loyalty Program Performance

Axe the tax of customer acquisition

27.01.2022

Axe the tax of customer acquisition

Is your loyalty program financial ecosystem healthy, wealthy, and wise?

21.01.2022

Is your loyalty program financial ecosystem healthy, wealthy, and wise?

Is your loyalty program financially fit for 2022 (and beyond)?

12.01.2022

Is your loyalty program financially fit for 2022 (and beyond)?

13.12.2021

Launching a loyalty program with a higher purpose

35 rays of light to shine onto your loyalty program

10.12.2021

35 rays of light to shine onto your loyalty program

2022: The Renaissance Year for Loyalty Programs

02.12.2021

2022: The Renaissance Year for Loyalty Programs

Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia

16.11.2021

Ideas and insights for the 2022 and 10th edition of For Love or Money™ – Australia

Hey loyalty programs, it’s time to break up with breakage.

24.10.2021

Hey loyalty programs, it’s time to break up with breakage.

Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

16.10.2021

Loyal.T: Loyal to a Transaction vs Loyal to a Tribe.

Which of these Four Loyalty Archetypes do your customers belong to?

06.10.2021

Which of these Four Loyalty Archetypes do your customers belong to?

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

03.10.2021

Challenge your loyalty program strategy with some revealing (and surprising) consumer insights

Let the loyalty program light in (what’s stopping you?)

31.08.2021

Let the loyalty program light in (what’s stopping you?)

Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

09.08.2021

Adding partners to your loyalty program proposition. The benefits are clear. (Here’s a six-step plan)

How to lift a loyalty program off the couch of sleepiness

31.07.2021

How to lift a loyalty program off the couch of sleepiness

A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition

30.06.2021

A healthy snack of loyalty program insights from For Love or Money™ 2021 – New Zealand Edition

A healthy snack of loyalty program insights from For Love or Money™ 2021

30.06.2021

A healthy snack of loyalty program insights from For Love or Money™ 2021

Let’s party (data) – 1st and 2nd you are invited (not so fast 3rd party)

20.06.2021

Let’s party (data) – 1st and 2nd you are invited (not so fast 3rd party)

Subscriptions, partners and instant rewards – three more insights from For Love or Money™ 2021 – Australian Edition

10.06.2021

Subscriptions, partners and instant rewards – three more insights from For Love or Money™ 2021 – Australian Edition

The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition

24.05.2021

The surprise and delight of 7 (out of many) insights from For Love or Money™ 2021 – Australian Edition

Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research

17.05.2021

Now available: For Love or Money™ 2021 (Australia and New Zealand) customer loyalty and loyalty program research

Do you really need a loyalty program?

10.05.2021

Do you really need a loyalty program?

Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

03.05.2021

Soon to be released… the New Zealand version of For Love or Money™ 2021 – the research study on customer loyalty and loyalty programs

Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

27.04.2021

Almost there…For Love or Money™ 2021 research study taking the pulse on customer loyalty and loyalty programs in Australia and New Zealand

It’s never too late to launch a loyalty program!

07.04.2021

It’s never too late to launch a loyalty program!

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

14.03.2021

Moving members from transactional to emotional connections. The five currencies of best-in-class loyalty programs.

The line of loyalty

02.03.2021

The line of loyalty

The powerful promise of Amazon Prime

08.02.2021

The powerful promise of Amazon Prime

A recipe for a delicious customer loyalty cake

06.01.2021

A recipe for a delicious customer loyalty cake

Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

16.12.2020

Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

2021 loyalty predictions

09.12.2020

2021 loyalty predictions

Give your business the gift that keeps on giving

06.12.2020

Give your business the gift that keeps on giving

The Loyalty Webinar: Insights + Strategy = Increased Member Activity

27.11.2020

The Loyalty Webinar: Insights + Strategy = Increased Member Activity

Shine a light on loyalty in 2021

04.11.2020

Shine a light on loyalty in 2021

Commitment to loyalty as a strategic imperative – here’s proof

29.10.2020

Commitment to loyalty as a strategic imperative – here’s proof

Dear loyalty program…

21.10.2020

Dear loyalty program…

Delivering a box of loyalty

20.09.2020

Delivering a box of loyalty

Loyalty programs – please rise above the points and perks and solve a customer problem

05.09.2020

Loyalty programs – please rise above the points and perks and solve a customer problem

Before, during and after reward redemption – three moments to leverage loyalty program success

18.08.2020

Before, during and after reward redemption – three moments to leverage loyalty program success

Review and revitalise your loyalty program’s six zones of performance for the new reality

08.08.2020

Review and revitalise your loyalty program’s six zones of performance for the new reality

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

02.08.2020

The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

Now’s the time to recognise and reward your customers with surprise and delight

27.07.2020

Now’s the time to recognise and reward your customers with surprise and delight

Brands selling through a reseller channel – do you really know your end customer?

17.07.2020

Brands selling through a reseller channel – do you really know your end customer?

Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

11.07.2020

Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

25 findings and insights (some hints) from For Love or Money™ 2020

06.07.2020

25 findings and insights (some hints) from For Love or Money™ 2020

Calculating the cost of lost customer loyalty

05.07.2020

Calculating the cost of lost customer loyalty

BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded

30.06.2020

BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded

Lift your loyalty program from the sea of sameness

28.06.2020

Lift your loyalty program from the sea of sameness

Are you solving a customer pain point or problem with your loyalty program?

22.06.2020

Are you solving a customer pain point or problem with your loyalty program?

Do you really need a loyalty program?

14.06.2020

Do you really need a loyalty program?

Attention loyalty programs! Volume is for vanity, activity is for sanity

11.06.2020

Attention loyalty programs! Volume is for vanity, activity is for sanity

Joyalty

11.06.2020

Joyalty

Loyalty is not a program. What is loyalty? (video)

11.06.2020

Loyalty is not a program. What is loyalty? (video)

How is your loyalty program personalisation performing?

28.05.2020

How is your loyalty program personalisation performing?

17.05.2020

Do loyalty programs add to the overall brand experience?

Now available: Loyalty research – For Love or Money™ 2020

11.05.2020

Now available: Loyalty research – For Love or Money™ 2020

Soon to be released: For Love or Money 2020 – Australian edition

07.05.2020

Soon to be released: For Love or Money 2020 – Australian edition

A data analyst and a behavioural psychologist walk into a bar…

02.05.2020

A data analyst and a behavioural psychologist walk into a bar…

Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis

25.04.2020

Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis

Take three steps to refresh & reposition your loyalty program for the new reality

17.04.2020

Take three steps to refresh & reposition your loyalty program for the new reality

119 customer loyalty ideas to beat COVID-19

10.04.2020

119 customer loyalty ideas to beat COVID-19

16.03.2020

Loyalty Leader Elisse Jones – passionately powering up loyalty for Total Tools

Loyalty Program managers: Here are seven ideas for tough times

10.03.2020

Loyalty Program managers: Here are seven ideas for tough times

How to mitigate the risks of 13 loyalty program failure factors

10.02.2020

How to mitigate the risks of 13 loyalty program failure factors

Joyalty. One word says it all.

21.01.2020

Joyalty. One word says it all.

The cost of lost customer loyalty

05.12.2019

The cost of lost customer loyalty

Loyalty is red.

27.11.2019

Loyalty is red.

Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave

21.11.2019

Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave

For loyalty programs to thrive, we need to build thriving loyalty programs

20.10.2019

For loyalty programs to thrive, we need to build thriving loyalty programs

Which loyalty program structures and benefits do members prefer?

01.10.2019

Which loyalty program structures and benefits do members prefer?

The ACCC review of loyalty programs (‘schemes’ …ouch!)

12.09.2019

The ACCC review of loyalty programs (‘schemes’ …ouch!)

AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

15.08.2019

AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

Subscription guilt – myth or reality?

29.07.2019

Subscription guilt – myth or reality?

Two issues impacting the value and viability of loyalty programs

07.07.2019

Two issues impacting the value and viability of loyalty programs

Loyalty research – For Love or Money 2019 (released this June)

03.06.2019

Loyalty research – For Love or Money 2019 (released this June)

The Points Whisperer™ (shhhh…)

27.04.2019

The Points Whisperer™ (shhhh…)

Subscribe here, subscribe there, subscribe everywhere

17.04.2019

Subscribe here, subscribe there, subscribe everywhere

Aussie, Aussie, Aussie…oi…this lady loves loyalty!

10.04.2019

Aussie, Aussie, Aussie…oi…this lady loves loyalty!

The ‘loyalty’ luck of the Irish

27.03.2019

The ‘loyalty’ luck of the Irish

26 years of living (and loving) the loyalty program landscape

18.02.2019

26 years of living (and loving) the loyalty program landscape

The other side of the rope

05.02.2019

The other side of the rope

How to balance the value and viability of adding partner benefits to your loyalty program

28.01.2019

How to balance the value and viability of adding partner benefits to your loyalty program

Will your loyalty program fortune be realised in 2019?

01.01.2019

Will your loyalty program fortune be realised in 2019?

How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

13.12.2018

How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

A collection of 12 loyalty program insights from 12 months of 2018

04.12.2018

A collection of 12 loyalty program insights from 12 months of 2018

27 emails and $168 dollars of happy birthday gifts from my rewards programs

19.11.2018

27 emails and $168 dollars of happy birthday gifts from my rewards programs

Best-in-class loyalty and rewards programs are a blend of five benefit categories

30.10.2018

Best-in-class loyalty and rewards programs are a blend of five benefit categories

The DNA of a valuable loyalty and rewards program

02.10.2018

The DNA of a valuable loyalty and rewards program

How to find the “X” factor in your customer loyalty or rewards program

26.09.2018

How to find the “X” factor in your customer loyalty or rewards program

Is your loyalty program ready for a paid subscription level?

06.09.2018

Is your loyalty program ready for a paid subscription level?

Five insights from joining 39 loyalty & rewards programs in-store

20.08.2018

Five insights from joining 39 loyalty & rewards programs in-store

Leading loyalty programs beyond breaking point.

25.07.2018

Leading loyalty programs beyond breaking point.

Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding

01.07.2018

Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding

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Home
35 loyalty ideas for 2022
Loyalty services
For Love or Money™
About us
Contact us

Home
35 loyalty ideas for 2022
Loyalty services
For Love or Money™
About us
Contact us