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    Categories

    • Customer loyalty
    • customer loyalty and retention
    • customer loyalty in marketing
    • Customer retention
    • Incentive programs
    • Loyalty marketing
    • Loyalty Programs
    • paid programs
    • Rewards and Recognition
    • Rewards Programs
    • Subscription programs

    Insights from the blog

    The line of loyalty
    02.03.2021

    The line of loyalty

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    The powerful promise of Amazon Prime
    08.02.2021

    The powerful promise of Amazon Prime

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    A recipe for a delicious customer loyalty cake
    06.01.2021

    A recipe for a delicious customer loyalty cake

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    Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region
    16.12.2020

    Loyalty Leader Renae Trimble – A passionate loyalty veteran, leading the ALL – Accor Live Limitless loyalty program team, serving over 5 million members in the Pacific Region

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    2021 loyalty predictions
    09.12.2020

    2021 loyalty predictions

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    Give your business the gift that keeps on giving
    06.12.2020

    Give your business the gift that keeps on giving

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    The Loyalty Webinar: Insights + Strategy = Increased Member Activity
    27.11.2020

    The Loyalty Webinar: Insights + Strategy = Increased Member Activity

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    Shine a light on loyalty in 2021
    04.11.2020

    Shine a light on loyalty in 2021

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    Commitment to loyalty as a strategic imperative – here’s proof
    29.10.2020

    Commitment to loyalty as a strategic imperative – here’s proof

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    Dear loyalty program…
    21.10.2020

    Dear loyalty program…

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    Delivering a box of loyalty
    20.09.2020

    Delivering a box of loyalty

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    Loyalty programs – please rise above the points and perks and solve a customer problem
    05.09.2020

    Loyalty programs – please rise above the points and perks and solve a customer problem

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    Before, during and after reward redemption – three moments to leverage loyalty program success
    18.08.2020

    Before, during and after reward redemption – three moments to leverage loyalty program success

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    Review and revitalise your loyalty program’s six zones of performance for the new reality
    08.08.2020

    Review and revitalise your loyalty program’s six zones of performance for the new reality

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    The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?
    02.08.2020

    The Loyalty Model: Which of these Four Loyalty Archetypes do your customers belong to?

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    Now’s the time to recognise and reward your customers with surprise and delight
    27.07.2020

    Now’s the time to recognise and reward your customers with surprise and delight

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    Brands selling through a reseller channel – do you really know your end customer?
    17.07.2020

    Brands selling through a reseller channel – do you really know your end customer?

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    Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate
    11.07.2020

    Buy Now Pay Later (BNPL) brands adding loyalty programs to differentiate

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    25 findings and insights (some hints) from For Love or Money™ 2020
    06.07.2020

    25 findings and insights (some hints) from For Love or Money™ 2020

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    Calculating the cost of lost customer loyalty
    05.07.2020

    Calculating the cost of lost customer loyalty

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    BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded
    30.06.2020

    BP Rewards covers all bases – a loyalty card, an app and 3 ways to be rewarded

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    Lift your loyalty program from the sea of sameness
    28.06.2020

    Lift your loyalty program from the sea of sameness

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    Are you solving a customer pain point or problem with your loyalty program?
    22.06.2020

    Are you solving a customer pain point or problem with your loyalty program?

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    Do you really need a loyalty program?
    14.06.2020

    Do you really need a loyalty program?

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    Attention loyalty programs! Volume is for vanity, activity is for sanity
    11.06.2020

    Attention loyalty programs! Volume is for vanity, activity is for sanity

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    Joyalty
    11.06.2020

    Joyalty

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    Loyalty is not a program. What is loyalty? (video)
    11.06.2020

    Loyalty is not a program. What is loyalty? (video)

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    How is your loyalty program personalisation performing?
    28.05.2020

    How is your loyalty program personalisation performing?

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    Do loyalty programs add to the overall brand experience?
    17.05.2020

    Do loyalty programs add to the overall brand experience?

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    Now available: Loyalty research – For Love or Money™ 2020
    11.05.2020

    Now available: Loyalty research – For Love or Money™ 2020

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    Soon to be released: For Love or Money 2020 – Australian edition
    07.05.2020

    Soon to be released: For Love or Money 2020 – Australian edition

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    A data analyst and a behavioural psychologist walk into a bar…
    02.05.2020

    A data analyst and a behavioural psychologist walk into a bar…

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    Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis
    25.04.2020

    Loyalty Leader Lizzy Ryley – Laser focused on delivering New Zealand’s Fly Buys into the heads, hearts and hands of 2.8 million Kiwis

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    Take three steps to refresh & reposition your loyalty program for the new reality
    17.04.2020

    Take three steps to refresh & reposition your loyalty program for the new reality

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    119 customer loyalty ideas to beat COVID-19
    10.04.2020

    119 customer loyalty ideas to beat COVID-19

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    Loyalty Leader Elisse Jones – passionately powering up loyalty for Total Tools
    16.03.2020

    Loyalty Leader Elisse Jones – passionately powering up loyalty for Total Tools

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    Loyalty Program managers: Here are seven ideas for tough times
    10.03.2020

    Loyalty Program managers: Here are seven ideas for tough times

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    How to mitigate the risks of 13 loyalty program failure factors
    10.02.2020

    How to mitigate the risks of 13 loyalty program failure factors

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    Joyalty. One word says it all.
    21.01.2020

    Joyalty. One word says it all.

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    The cost of lost customer loyalty
    05.12.2019

    The cost of lost customer loyalty

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    Loyalty is red.
    27.11.2019

    Loyalty is red.

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    Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave
    21.11.2019

    Loyalty programs: 2019 look back & learn vs 2020 look ahead & be brave

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    For loyalty programs to thrive, we need to build thriving loyalty programs
    20.10.2019

    For loyalty programs to thrive, we need to build thriving loyalty programs

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    Which loyalty program structures and benefits do members prefer?
    01.10.2019

    Which loyalty program structures and benefits do members prefer?

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    The ACCC review of loyalty programs (‘schemes’​ …ouch!)
    12.09.2019

    The ACCC review of loyalty programs (‘schemes’​ …ouch!)

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    AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards
    15.08.2019

    AIA Vitality: It’s not a loyalty program – it’s a science-backed wellness program with incentives and rewards

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    Subscription guilt – myth or reality?
    29.07.2019

    Subscription guilt – myth or reality?

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    Two issues impacting the value and viability of loyalty programs
    07.07.2019

    Two issues impacting the value and viability of loyalty programs

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    Loyalty research – For Love or Money 2019 (released this June)
    03.06.2019

    Loyalty research – For Love or Money 2019 (released this June)

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    The Points Whisperer™ (shhhh…)
    27.04.2019

    The Points Whisperer™ (shhhh…)

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    Subscribe here, subscribe there, subscribe everywhere
    17.04.2019

    Subscribe here, subscribe there, subscribe everywhere

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    Aussie, Aussie, Aussie…oi…this lady loves loyalty!
    10.04.2019

    Aussie, Aussie, Aussie…oi…this lady loves loyalty!

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    The ‘loyalty’ luck of the Irish
    27.03.2019

    The ‘loyalty’ luck of the Irish

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    26 years of living (and loving) the loyalty program landscape
    18.02.2019

    26 years of living (and loving) the loyalty program landscape

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    The other side of the rope
    05.02.2019

    The other side of the rope

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    How to balance the value and viability of adding partner benefits to your loyalty program
    28.01.2019

    How to balance the value and viability of adding partner benefits to your loyalty program

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    Will your loyalty program fortune be realised in 2019?
    01.01.2019

    Will your loyalty program fortune be realised in 2019?

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    How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.
    13.12.2018

    How GuildSuper is using a cash-back rewards program to crack the Superannuation engagement code.

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    A collection of 12 loyalty program insights from 12 months of 2018
    04.12.2018

    A collection of 12 loyalty program insights from 12 months of 2018

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    27 emails and $168 dollars of happy birthday gifts from my rewards programs
    19.11.2018

    27 emails and $168 dollars of happy birthday gifts from my rewards programs

    Read more

    Best-in-class loyalty and rewards programs are a blend of five benefit categories
    30.10.2018

    Best-in-class loyalty and rewards programs are a blend of five benefit categories

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    The DNA of a valuable loyalty and rewards program
    02.10.2018

    The DNA of a valuable loyalty and rewards program

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    How to find the “X”​ factor in your customer loyalty or rewards program
    26.09.2018

    How to find the “X”​ factor in your customer loyalty or rewards program

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    Is your loyalty program ready for a paid subscription level?
    06.09.2018

    Is your loyalty program ready for a paid subscription level?

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    Five insights from joining 39 loyalty & rewards programs in-store
    20.08.2018

    Five insights from joining 39 loyalty & rewards programs in-store

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    Leading loyalty programs beyond breaking point.
    25.07.2018

    Leading loyalty programs beyond breaking point.

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    Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding
    01.07.2018

    Loyalty programs and crytpocurrency – research reveals an insight, the reality is more rewarding

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    Is loyalty program data being used to enhance members’ shopping experience or invade their privacy?
    28.06.2018

    Is loyalty program data being used to enhance members’ shopping experience or invade their privacy?

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    Australian Millennials keen on cryptocurrency instead of loyalty points
    16.06.2018

    Australian Millennials keen on cryptocurrency instead of loyalty points

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    Saving loyalty programs from extinction
    12.03.2018

    Saving loyalty programs from extinction

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    How do marketers measure the success of their customer loyalty strategies?
    08.02.2018

    How do marketers measure the success of their customer loyalty strategies?

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    What does it take for your organisation to be a leader in customer loyalty?
    30.01.2018

    What does it take for your organisation to be a leader in customer loyalty?

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    Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?
    25.01.2018

    Loyalty programs, blockchain and cryptocurrency – where’s the opportunity?

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    What a European Vacation taught me about loyalty programs and memorable moments
    22.01.2018

    What a European Vacation taught me about loyalty programs and memorable moments

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    Customer loyalty – the marketers’ point of view
    07.12.2017

    Customer loyalty – the marketers’ point of view

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    Do ‘refer-a-friend’ initiatives work? Four factors to consider
    28.11.2017

    Do ‘refer-a-friend’ initiatives work? Four factors to consider

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    Snap out of the loyalty program sea of sameness
    14.11.2017

    Snap out of the loyalty program sea of sameness

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    Is it worth adding a paid subscription membership level to your loyalty program?
    03.11.2017

    Is it worth adding a paid subscription membership level to your loyalty program?

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    Is an email address worth some cake?
    31.10.2017

    Is an email address worth some cake?

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    Behaviours and beliefs that impact the two tensions of a valuable loyalty program.
    15.10.2017

    Behaviours and beliefs that impact the two tensions of a valuable loyalty program.

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    Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!
    12.10.2017

    Move your mindset from ‘be Amazon ready’ to ‘be Amazing now’!

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    13 reasons for loyalty program defection
    01.10.2017

    13 reasons for loyalty program defection

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    Are loyalty programs improving their benefits for members?
    28.08.2017

    Are loyalty programs improving their benefits for members?

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    Actions leading to loyalty, the consumers’ point of view
    13.08.2017

    Actions leading to loyalty, the consumers’ point of view

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    The 24 SPV ingredients to loyalty program success
    01.08.2017

    The 24 SPV ingredients to loyalty program success

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    Which two indicators of loyalty program interaction are improving?
    25.07.2017

    Which two indicators of loyalty program interaction are improving?

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    The 3 motivations to join a loyalty program and their financial impact
    17.07.2017

    The 3 motivations to join a loyalty program and their financial impact

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    Australians’ attitude and engagement with loyalty programs is getting stronger
    09.07.2017

    Australians’ attitude and engagement with loyalty programs is getting stronger

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    Understanding loyalty to invest in loyalty
    02.07.2017

    Understanding loyalty to invest in loyalty

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    The line of loyalty
    17.06.2017

    The line of loyalty

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    For the first 90 days of 2017, did your loyalty program achieve its metrics of success?
    07.04.2017

    For the first 90 days of 2017, did your loyalty program achieve its metrics of success?

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    Millennials and loyalty programs – do they care?
    06.03.2017

    Millennials and loyalty programs – do they care?

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    From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important
    27.02.2017

    From honeymoon to “moneymoon” – why the first 90 days to on-board new loyalty program members is so important

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    Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)
    16.02.2017

    Why are brands bothering to revitalise their loyalty and rewards programs (some are even starting new ones)

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    To simplify your loyalty and rewards program take a look at the terms and conditions
    06.02.2017

    To simplify your loyalty and rewards program take a look at the terms and conditions

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    Reducing the friction points in loyalty programs. Start with Simple.
    30.01.2017

    Reducing the friction points in loyalty programs. Start with Simple.

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    it’s not one, three or five. It’s nine steps to developing a valuable loyalty program (and it’s not just theory).
    16.12.2016

    it’s not one, three or five. It’s nine steps to developing a valuable loyalty program (and it’s not just theory).

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    Does your team love your loyalty program? Here are three strategies to help
    13.11.2016

    Does your team love your loyalty program? Here are three strategies to help

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    How to plan your customer loyalty and retention strategies – with clarity and accountability
    01.11.2016

    How to plan your customer loyalty and retention strategies – with clarity and accountability

    Read more

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    • Home
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